How much do geeks like swag?

So much so that Gamespot.com used a “bag of swag” as an incentive for visitors to engage in discussion on their site.

Gamespot uses promotional items to build engagement

Gamespot is website of video game news, reviews, previews, trailers, etc. and E3 is the big annual trade show for the video game industry.

Gamespot.com finds a winning strategy, using promotional items to build engagement

 

These gamers figured out a winning strategy.  Who won?

  • Gamespot got new members and built engagement and loyalty
  • companies whose swag was included got promotion and brand awareness
  • the tradeshow enticed people to attend future shows
  • the industry benefited from the excitement created at the tradeshow being sustained

Are you are recruiting, recognizing or marketing to techie types?
Level up, find new weapons (unique promo items) and win the game!

It feels good to say thank you.  It feels good to be thanked.

Some people like to give their customers an unexpected gift, not as a marketing tactic or as a sales tool, but just as a way of saying “thanks” for their patronage.

A simple gesture like that helps retain customers, and we all know that it’s more cost-effective to keep existing customers than to acquire new ones.

There are many occasions that merit thank you’s

  • project completion
  • touring your facility
  • attending an event
  • viewing a demonstration
  • request for information
  • end of year and holidays

And people who should be thanked

  • volunteers
  • donors, fundraisers
  • vendors
  • employees (landmarks, anniversaries, training)

Your thank you gift shouldn’t be over-the-top expensive because that could seem extravagant. It depends on what you’re thanking them for.

If you are thanking a prospect for letting your company fly them to the Bahamas and put them up in a private resort to hear your presentation on capital investments, your gift probably should be expensive.  For others, a more appropriate thank you gift might be a logo imprinted coffee mug full of chocolates.

Something that is tasteful and useful will be well received and won’t get thrown away or banished to the back of a drawer.

A thank you gift that ties into your business message and has your graphics custom imprinted on it will prompt your customers to keep coming back.

Here’s an example of an expense – recruiting.

Recruiting quality staff is an expense for some businesses.

But, it costs less to keep good employees than to find new ones: retention costs less than recruiting.

Many companies have a tradition of recognizing the milestones of employees’ years of service, for example with 5, 10, 15, 20, 25 year awards.

There are also other occasions for recognition that don’t require waiting years and years!

When a project is completed, team members get recognized.  Perhaps finishing a training program merits notice.  How about people who learn or present at industry conferences?

We like it when employees come in under budget or come up with a cost saving idea – and we reward them in front of their peers.

Employees are craving more frequent recognition – and most employers aren’t giving it to them.

When it comes to company profitability, employee appreciation is key. Companies that are good at recognizing employees are three times more profitable than those that are bad at it, according to the New York Times Bestseller, The Carrot Principle.

Have a happy, engaged, productive staff.

Give your employees something they will value that says you value them..

Reduce your recruiting costs by using recognition gifts.